As a customer, this is what the experience of buying a subscription product looks like:

1. The customer visits the "Subscribe and save" landing page of the shop or simply goes to a product page with a subscription. From the purchase option, chooses the "Subscription," selects their preferred delivery frequency, and adds the product to their cart:

2. After selecting the "checkout," the customer can see that the product is a recurring order and its frequency:

3. After filling in the information and continuing to pay, the customer has to consent that they understand their order is a subscription and that they agree with its recurring bills:

4. When the payment is final, the customer sees a confirmation on their order. They can check and manage their subscription from the link in this page:

To know more about managing the subscription as a customer, check this article: How subscribers can manage their subscriptions?

5. At the same time, the customer will get an email from the shop containing the order information and also a link to check and manage their subscriptions:

6. For each recurring order, the customer gets another email that allows them to find out the following information as well:


You can test these steps for yourself to get a better understanding of your customers' experience. Check this article and easily test your own shop as a customer:

Placing a test order

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