Back-in-stock notifications can be sent through different channels. One of the critical factors of an excellent back-in-stock notification app is the number of channels it provides. Having many options allows you to cater to different shopper preferences. Specific shoppers don't want to give personal details like phone numbers, while others have preferred channels they like to get updates on.
With multiple channels, you can let shoppers choose their preferences and deliver a positive experience, ensuring higher subscriptions. In Restockify, we have provided you with three different channels to help you decrease your lost sales. Let me quickly go over these three channels:
Email is one of eCommerce businesses' most personalized and common communication channels. Shoppers who subscribe to a store's emails are more engaged with the store, and the customized message makes it less likely to be ignored.
This is why emails are the perfect channel to let your shoppers know about in-stock updates. Personalized emails have a 39% higher average open rate than emails that aren't personalized. By using emails to send back-in-stock alerts, you can connect with your shoppers better and send a personalized message that will bring in purchases. You'll be able to read about customizing your email notifications here.
SMS is one of the oldest marketing channels, and unlike other channels, it doesn't need the internet to be sent. You can send an SMS to your shopper's mobile via their mobile carrier. With its mobile-specific platform and immediate delivery, SMS is a great platform to venture into, especially if your customer base is primarily local.
SMS produces engagement rates 6-8 times higher than retailers typically achieve via email marketing. By using SMS to send back-in-stock alerts, you can reach shoppers who are offline and connect with them directly. Read more about Restockify SMS notifications here, and you can read this article to learn how to customize your SMS notifications.
Web push notifications are sent to shoppers directly to their device screens, making it the perfect communication channel for timely updates about product availability. They are short messages, quick to read, and with a strong CTA to instantly take shoppers to your website.
Shoppers who don't want to disclose their personal information, like phone numbers or email, can easily just subscribe to web push notifications. Since shoppers subscribe through the browser, web push notifications are considered to be more secure.
By setting up back-in-stock alerts using web push notifications, you can allow shoppers to subscribe to in-stock updates without having to part with personal information that they don't want to. REstockify sends push notifications using the PushOwl app. learn how to set up your push notification and customize it in this article.
You can use all these fabulous channels to send your back-in-stock alerts.