General discount & clearance sale campaigns are a popular way to attract customers and boost sales. By offering discounts, whether through a percentage or fixed amount, you can entice customers to make purchases and clear out excess inventory. Let's dive into the essential steps involved in creating a general discount campaign.
1. Configure the price change.
You have the option to choose from four different options, each with a distinct impact on the "price" and "compare at price" fields of your products in the Shopify admin panel.
Tip: If you currently do not have any products with varying "price" and "compare at price" fields, we recommend selecting the first option. However, if you do have products with different fields, you can choose different options and preview how they will affect the product page price using the "discount preview" tab on the right side of your panel.
If you select any option other than the first one, you can still apply the first option for products that do not have a "compare at price" by checking the checkbox provided below the options.
2. Set the discount value.
When choosing a percentage-based discount, determine the percentage reduction you wish to offer. For example, you can offer a 10% discount on all products or services included in the sale. Alternatively, if you prefer a fixed amount discount, decide on the specific amount that customers will save. For instance, you might set a $10 discount on select items.
3. Customize the cents.
To maintain a consistent appearance for your discounted prices, you have the option to set predefined decimals for your final prices. For example, you may choose to have all your discounted prices end in '0.99'. This ensures a uniform look across your products during the sale.